AuctionsPlus has launched A+ Bloodlines, an industry-first product that officially connects commercial livestock listings to the stud genetics behind them.
Built on AuctionsPlus' position as a trusted, independent platform across both commercial and stud markets, it gives both stud producers and commercial vendors the tools to verify, protect and leverage quality genetics, while giving agents and buyers greater confidence and transparency in every transaction.
A+ Bloodlines was developed over 18 months with input from studs, commercial vendors, agents and buyers across the industry.
AuctionsPlus Business Development Manager Hugh Courts said the product delivered value for every participant in the transaction. “It’s my favourite tool on AuctionsPlus because it delivers genuine value to every participant in the transaction,” Mr Courts said. “Studs gain visibility and influence well beyond their immediate client base, reinforcing the strength of their breeding programs in real market conditions. Sellers benefit from stronger catalogues and increased buyer confidence, with verified genetics adding tangible commercial appeal at sale time. Agents are better equipped to tell the story behind the stock and market listings more effectively. For buyers, it creates a more informed and trusted purchasing environment, where genetics are verified and clear, and decisions can be made with greater certainty. In a market increasingly driven by data and trust, A+ Bloodlines lifts confidence, competition and, ultimately, value across the entire industry.”
Level 1 Assessor Tom Boyle said A+ Bloodlines added a new layer of credibility to commercial catalogues while recognising the vendors who invest in stud genetics. “I believe A+ Bloodlines verification adds great value, not only by giving vendors the backing and recognition of the stud behind their genetics, but also by rewarding the ongoing support and loyalty they have shown to that stud. It provides buyers with greater confidence in the genetics on offer. It adds another level of credibility to the cattle, gives buyers greater confidence in what they’re purchasing, and ultimately improves the stock’s marketability,” Mr Boyle said. “As a Level 1 Assessor, I’m always looking for ways to improve the service I provide and continue raising the standard of my assessments. A+ Bloodlines verification is another valuable tool that helps deliver a more professional service for vendors, while giving buyers greater confidence in the cattle being offered.”
Millah Murrah’s Ross Thompson said the product addressed a long-standing gap in how genetics were represented in the commercial market. “The A+ Bloodline verification product is brilliantly thought out. It ensures market premiums go where they should, instilling buyer confidence and rewarding vendors who invest in our program. At the same time, it sorts out tenuous or illegitimate claims. It is long overdue and a fantastic innovation for the industry,” Mr Thompson said.