MarketPulse

Stud sale averages climb year-on-year

Written by Alex McLaughlin | Oct 28, 2025

Australia’s stud selling sector continues to show confidence and stability, with AuctionsPlus interfaced stud bull sales in Q3 2025 (July–September) delivering another strong performance across a range of breeds. Over 8,700 bulls were sold nationwide, achieving an impressive average of $11,385 per head - an increase on the same time last year, with consistently strong clearance rates maintained.Breeds represented through AuctionsPlus recorded strong buyer engagement and encouraging outcomes, reinforcing confidence across both northern and southern markets.

Santa Gertrudis bulls led the field on average price this quarter, with bulls averaging $14,996 per head - a 36% increase from $11,047, over the same period in 2024.

Angus bulls maintained their position as the most widely traded breed, accounting for around 44% of total bulls sold and contributing the largest share of total sales value nationwide.

Angus bull sales interfaced through AuctionsPlus recorded a 14% lift in total transaction value year-on-year, with an average of $11,629 per head, up from $10,877 in Q3 2024.

Hereford bulls held a firm presence, representing 11% of the stud market share over Q3 and averaging $9,515 per head, selling to a top of $32,000.

Simmental bulls attracted renewed attention, with a total sale transaction value up significantly from the year prior, and an average of $10,660 per head, compared to $8,358 in 2024.

Overall, bulls sold through AuctionsPlus during Q3 2025 achieved an average price increase of 5.6% year-on-year, demonstrating buyers’ continued willingness to pay for quality genetics.

Top priced bull

The spotlight this spring belonged to Clunie Range Untouchable U441, a 30-month-old sire so highly regarded that he had already been used within the stud’s own program prior to sale.

Kicking off the auction in emphatic fashion, Untouchable U441 sold for $300,000, setting a new high for the stud. The powerhouse bull was purchased by a five-way syndicate involving Mandayen Limousin & Angus, Featherstone Angus, Twin Oaks Angus NZ, Ranui Angus, and STgenetics Australia BEEF, cementing his value across both domestic and international seedstock programs.

The sale concluded with a full clearance of 201 bulls, averaging $15,538, with AuctionsPlus online bidders securing 24 lots across 13 successful buyers. The top online lot sold for $32,000, while the online average reached $13,000, underscoring the platform’s continued importance in connecting buyers and vendors nationwide.

Highest sale average

The Millah Murrah 2025 Angus Bull Sale once again confirmed its reputation as one of the nation’s premier seedstock events, delivering a full clearance of 124 bulls at an impressive average of $34,145.

The standout of the day was the $200,000 top-priced bull, Millah Murrah Vigour V414, purchased by New Turee Pty Ltd, Cassilis. Sired by Millah Murrah Trigger T308, who sold for $180,000 as a yearling in 2023.

The yearling bulls performed exceptionally, averaging $40,735, with five bulls selling into six figures - including a run of four sold consecutively for more than $100,000.

Online activity was equally strong, with 238 bids placed via AuctionsPlus across 63 lots, accounting for competitive participation on half the catalogue. The top online purchase reached $44,000.

Top priced bull sold online

To Chinchilla Queensland, where the Palgrove Annual Bull Sale opened with two Charolais bulls selling for more than $70,000 within the first five lots of the day. The sale lineup included a range of Charolais, Ultrablack and Brangus bulls. The sale wrapped with all 180 bulls selling for an average of $19,483, and a top price of $75,000. 

In the breakdown, 93 Charolais bulls sold to a top of $75,000, and averaged $20,215. There were 87 Ultrablack bulls sold to a top of $55,000, Palgrove Untold (P) PV (lot 106), and returned an average price of $18,701. 

Lot 3, Palgrove Underdog U1283E, was knocked down for $75,000 to an online bidder from McKinlay, QLD, via AuctionsPlus.

The two-year old Charolais bull is described as “the first of three Landmark ET sons in a row - each bred with precision and backed by strong donor female lines. Simply put, we can’t make them any better.”