As agriculture continues to evolve, innovation-driven startups are playing a critical role in shaping the industry’s future. Events like evokeAG provide an essential platform for emerging agtech businesses, helping them connect with investors, producers, and industry leaders.
One such company, mOOvement, will be showcasing its technology at evokeAG 2025 in Startup Alley, joining more than 50 startups and scaleups from 10 countries at the Asia Pacific’s premier agrifood innovation event in Brisbane from February 18-19 .
Managing Director of mOOvement Kim Deitman, said: "We’re incredibly excited to be part of evokeAG this year and appreciate the opportunity to network with some of the biggest and best in the global agtech space.
"It’s a fantastic platform to connect with producers, investors, and innovators who are shaping the future of agriculture."
Since its inception in 2017, mOOvement has grown from an internal innovation competition idea at Rabobank to a pioneering agtech company focused on livestock management.
The startup, which provides GPS ear tags and monitoring software, has received support from accelerator programs and investors, demonstrating the vital role of industry backing in turning innovative ideas into commercial success.
Programs like evokeAG provide startups with unparalleled exposure, enabling them to refine their offerings, foster partnerships, and accelerate their impact in the agricultural sector.
For mOOvement, this means showcasing its GPS tracking technology, which helps farmers monitor their cattle more efficiently and sustainably. The solar-powered ear tags provide insights into livestock movements, enhancing productivity and security.
The GPS ear tags last up to five years and are reusable. Pic: Supplied
"Theft is more prevalent in Australia now, especially since Covid," Ms Deitman said.
"Knowing where your animals are for mustering is priceless—the cost of locating the last few head can be significant, whether you're using drones, helicopters, or horses.
"Whether you're a small or large operation, this technology saves time, money, and stress while providing peace of mind."
Livestock theft remains a major concern for producers, with Victorian farms alone losing an estimated $2.25 million worth of livestock in the year ending September 2024, according to the Crime Statistics Agency.
MOOvement’s tracking technology helps producers mitigate these risks by allowing them to monitor animal movements and quickly detect any unusual activity.
Designed for small and large-scale grazing operations, the technology also supports improved livestock health management. The system alerts producers if cattle stop moving abnormally, helping identify potential health issues early. Additionally, it notifies farmers when livestock stray beyond designated pastures, providing better oversight.
“The tags are solar-powered and reusable, making them a sustainable and cost-effective long-term solution,” Ms Deitman said.
By providing a LoRa-based network that doesn’t require mobile coverage, mOOvement’s technology is well suited to remote and regional areas. While primarily used in cattle, the technology has also proven beneficial for tracking high-value rams.
Beyond security, the insights gained from tracking also support improved breeding efficiency and sire performance.
“In an era when bulls can cost tens of thousands of dollars, it’s reassuring for producers to know whether they are actively working, as well as their location at any time,” Ms Deitman said.
Another key advantage of the LoRa network is its ability to integrate with additional smart farming devices, such as mOOvement’s water monitoring system.
This technology enables producers to remotely check water supply levels, reducing the need for manual inspections and improving operational efficiency through one platform.
AgriFutures General Manager, Global Innovation Networks, Harriet Mellish, emphasised the importance of events like evokeAG in accelerating agtech innovation.
“For 2025, we received a record number of 124 applications from 22 different countries, which demonstrates the important role of evokeAG in providing a platform for cross-industry and cross-regional connections,” Ms Mellish said.
“In an era of rapidly evolving and often volatile market and climatic conditions, the need for innovative solutions and partnership across the agrifood supply chain has never been more critical.”