The Box

LISTEN: Convincing McDonalds to use Aussie Beef

Written by Ben Law - The Financial Bloke | Nov 6, 2022 10:06:03 PM

Success leaves clues and if you’re the type of person who wants to learn what it takes to be successful then this is an episode for you.

This week on The Financial Bloke podcast, I have retired beef exporter Mr Richard Rains.

In this episode we’ll be discussing his passion for mentoring the next generation, dig into the secrets of his success, and uncover how he achieved the ‘impossible’ and persuaded McDonald’s to include imported Aussie Beef in their All American Burgers.

Prior to his retirement, Richard was the major shareholder of Sanger Australia, one of Australia’s largest meat exporters.

He is most well-known for convincing fast food giant McDonald’s to include imported Australian beef in their US restaurants. McDonald’s has since become Australia’s single largest beef customer.

Since retiring Richard has served on several boards but his main passion is developing and mentoring young people coming through the industry. 

Subscribe and listen to The Financial Bloke Podcast on your favourite app below.