Agriculture seems to be being painted more and more as an environmental villain by vegan & environmental activists as well as some of the marketing machines of the plant-based industry.
If you are sceptical that this issue is relevant to you, have a look at legislation being passed by ill-informed politicians in Sri Lanka, Ireland, Canada and The Netherlands and in our own energy sector. These should be our canary in the coal mine.
Ben Law talks with Mark Davie about how important it is that Ag avoids being unfairly portrayed as the “villain” and whether we need to take back control of the narrative.
Mark Davie is the Director of Keppel Brands, Director of the Ag Force QLD Cattle Commodity Board; and
Chair of The Australian Beef Sustainability Framework.
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