It's Day 3 of The Beef Brekkie Show and our guests this morning are Olivia Lawson from Paringa Livestock Genetics and Western Australian producer Geoff Pearson who are both on the Cattle Council of Australia. In this chat, we are looking to gain a different perspective on the challenges and opportunities that currently face the Beef Industry by speaking directly to those who live and breathe it every day - the producers.
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