Held across three jampacked days, the 2022 Toowoomba Nutrien Supreme Equine sale was interfaced online for the second consecutive year this week, enabling users to view, listen and bid on the sale from across the country. Across the three-day schedule, the equine sale attracted a total of 1,672 user logins – averaging 297 registered bidders and 260 viewers each day.
An abundance of online traffic was brought to the sale with users logging in from every state and territory across Australia. The growing attention of equine sales interfaced online is clear with 429 and 315 bidders connecting to the sale on day two and day three, respectively – equating to more bidders than the Friday Eastern States Cattle sale.
Across the 313 lots, 191 lots (61%) received an online bid with 48 lots (15%) selling to AuctionsPlus buyers. Successful online bids came from Queensland, NSW, Victoria and SA. The sale reached a 74% clearance across the three days, averaging $16,000/head. A highlight of the sale included lot 329 which returned the top price of $120,000. The top online purchase was to lot 331 for $32,000.
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