Glenn Morris, a farmer and an environmentalist, says crackdowns on deforestation can't come soon enough as the cattle industry faces increased scrutiny.
Beef farmer Glenn Morris only had to look up to know the world was changing.
During a heatwave in 1998, Mr Morris stood on a cattle property in the NSW Hunter Valley and saw the trees cowering.
"At that point it was the hottest year on record and I was watching mature gum trees just get scorched by the hot winds," Mr Morris told AAP.
That moment spurred him into action: he got his Masters in sustainable agriculture to better understand land management and its relationship with the climate.
He oversees two cattle properties in northwest NSW, where he plants and maintains trees, uses biological soil inputs and carefully grazes stock to rest paddocks and generate compost.
With thousands of hectares under his watch, Mr Morris is an environmentalist who considers himself lucky to be able to affect change on the land.
"If we don't wake up and start looking after these ecosystems we're in so much trouble," Mr Morris said.