Lamb is being billed as the "the ultimate social device" in Meat & Livestock Australia's (MLA) new spring advertising campaign. The ad parodies tech commercials and showcases lamb as a tool for bringing people together.
The elevated turn-off of breeding cows is expected to result in the nation’s cattle herd easing and the national sheep flock reached its largest level since 2007 following four consecutive years of flock recovery and expansion.
WoolProducers is the latest agricultural organisation, throwing its support behind a planned rally in Canberra, following alarming findings announced in the Australian Wool Production Forecasting Committee report.
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