LISTEN: Next Gen Doesn't Want to Be On Farm? They Could be Your Greatest Asset with Andrew Conaghan

What if the child who doesn’t want to come back on farm is actually your biggest long-term advantage?
In this episode, I sit down with Andrew Conaghan, Managing Director of Livestock Junction, to challenge one of the quiet assumptions that holds many family businesses back — that contribution only counts if it happens on the ground, in the paddock, every day.

Andrew’s pathway couldn’t be more different from the traditional ag narrative. He built his career in IT, systems, and project management off-farm, yet today he plays a central role in the strategic direction of his family’s feedlot business — while also leading a fast-growing ag-tech company servicing producers across Australia.

This conversation is for farming families asking hard questions about the future. What do you do when the next generation doesn’t want the same role you had? How do you spot value that isn’t obvious at first glance? And how do you create space for contribution without forcing people into a mould they were never meant to fit?

If you’re thinking about the long game — not just succession, but sustainability, relevance, and growth — this episode will challenge how you see the next generation.