LISTEN: Why Raising Standards Is the Key to Preparing the Next Generation with Chris Webb

What if the real issue with “kids not stepping up” isn’t them at all?

In this episode, Ben Law sits down again with high-performance advisor Chris Webb to tackle a question many farming families quietly wrestle with: why do capable, intelligent young people sometimes drift instead of rise?

Drawing from elite sport, leadership environments, and years inside high-pressure teams, Chris challenges some deeply held assumptions about motivation, entitlement, and responsibility. The conversation cuts through surface-level frustration and points to something far more uncomfortable — and far more powerful — than blame.

This episode is for families who care about continuity. About pride in what’s been built. About preparing the next generation to handle responsibility before it’s forced on them by circumstance.
You’ll hear why standards don’t magically appear at 25, how culture is shaped long before succession is discussed, and why clarity, consistency, and accountability matter more than good intentions.

If you’ve ever thought, “We’ve given them every opportunity - why isn’t it landing?” this conversation will likely shift how you see the problem… and what needs to change first.