NFF appoints Troy Williams as chief executive

The National Farmers’ Federation (NFF) on Tuesday appointed a new Chief Executive Officer (CEO), with Troy Williams to take on the role in March.

Mr Williams is most recently the CEO of the Independent Tertiary Education Council Australia and former CEO of Australian Dental Industry Association and spent time in the military in his early career.

“It’s an honour to be appointed as the NFF Chief Executive, an organisation with a rich legacy. I’m looking forward to strengthening the NFF’s connection with its members to ensure their priorities are at the heart of our advocacy,” Mr Williams said.

“Whether it is advancing trade opportunities, addressing labour shortages, or advocating for sustainable farming practices, our activity must build upon the great work that’s already been undertaken to deliver practical results that empower farmers.”

NFF President, David Jochinke, said Mr Williams' leadership would focus on delivering measurable outcomes for the agricultural sector and NFF’s member organisations, ensuring farmers remain at the forefront of national policy and reform.

“Troy is recognised for his exceptional ability to bring stakeholders together, negotiating with senior government officials, politicians, and industry leaders," Mr Jochinke said.

"This will allow him to work with the NFF Board and member organisations to create an environment in which agriculture can thrive sustainably.

“Over more than two decades, Troy has been a champion for businesses in highly regulated and trade-exposed industries, addressing issues ranging from product regulation and international trade agreements to workforce planning and skills development.

“These are exactly the challenges faced by the businesses our members represent, and Troy’s experience will be invaluable in addressing them.”

With a federal election looming, Mr Williams’ appointment comes at a crucial time for farm advocacy.

“I’m eager to engage with stakeholders – from Parliament to the paddock – to ensure agriculture is not only heard but prioritised in the national policy debate. This year will be pivotal in shaping policies that secure the future of Australian farming and rural communities,” Mr Williams said.

The CEO role became vacant after Tony Mahar left the organisation in late 2024 to serve as Australian Energy Infrastructure Commissioner.

Charlie Thomas has been acting CEO and will remain in that role until Mr WIlliams starts with NFF on March 3.