After a few big headlines and a touch of seasonal optimism, it’s easy to get caught up in the excitement. You hear talk of $500 ewes, rain on the forecast, and tight lamb supplies, and suddenly there’s a sense that you need to act now or miss out. But if there’s one piece of advice I can offer after decades working alongside producers and agents, it’s this: don’t let FOMO, the fear of missing out, override your business plan.

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AuctionsPlus recently joined 250 passionate delegates from across the beef supply chain at the Young Beef Producers Forum.
At the Young Beef Producers Forum, the next generation of farmers showed how keen they were to embrace new tools and ‘take the reins’ of the industry.

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