After a few big headlines and a touch of seasonal optimism, it’s easy to get caught up in the excitement. You hear talk of $500 ewes, rain on the forecast, and tight lamb supplies, and suddenly there’s a sense that you need to act now or miss out. But if there’s one piece of advice I can offer after decades working alongside producers and agents, it’s this: don’t let FOMO, the fear of missing out, override your business plan.
