Michael Crowley to lead MLA

Michael Crowley has been announced as the new Managing Director of Meat & Livestock Australia (MLA). 

Mr Crowley comes to the role with extensive experience with the industry domestically and internationally, including several senior roles previously with MLA  

These include Manager of Meat Standards Australia (MSA), Regional Manager for Europe and Russia, and General Manager for Research, Development and Adoption, covering a 14-year period.  

He is most recently Chief Executive Officer at Herefords Australia.  

MLA Chairman Alan Beckett said the board was thrilled to make the announcement after an extensive recruitment process. 

“His knowledge of the industry and of MLA’s functions will see him well-placed to ensure MLA continues to deliver high impact services and outcomes for industry,” Mr Beckett said. 

“MLA is about to begin consultation and development of a new five-year strategic plan and we look forward to Michael leading that process.” 

Mr Crowley said he was excited by the opportunity and privilege to lead MLA.  

“The Australian red meat and livestock industry is an exciting and dynamic industry,” Mr Crowley said.  

“MLA has a key role in driving that further through R&D, innovation, marketing, and much more. 

“I look forward to working with the MLA team, its board, levy-payers, peak councils, government and all of our partners to deliver high impact outcomes for the industry.” 

Mr Crowley comes to the position after Jason Strong resigned in late 2023.

He will start in the role on May 27.