Annabelle Kennedy from Kennedy The Label speaks of running her fashion label on farm in Nyngan, Outback NSW.
And grow it did. After years of side hustling Kennedy The Label became a full time running business, with manufacturing partners across three different countries. This success largely attributed to the exposure from the Buy From The Bush campaign. It seems our story resonated with so many Aussies just wanting to help a farmer out, and it gave our designs the boost required to become nationally recognised.
Twelve months ago I could never have imagined the rapid growth of Kennedy The Label and it was getting hard to foresee a time without drought. Yet here we are, running a small fashion house from our farm and harvesting 10,000 acres of mixed crops for the first time in over 3 years. And with baby number four due in December, they do say when it rains, it pours!