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Fifth Generation Farming Family Flourishing Now and Into the Future

PUBLISHED Tue, 16 February 2021

fifth generation farming family flourishing now and into the future auctionsplus landfall angus

In a fifth generation farming family the pull to take on the business is usually pretty strong. For Frank Archer though it was more of a slow burn that’s turned into a roaring career with Landfall Angus, a family owned and operated business in the Tamar Valley, Northern Tasmania.

As the middle child in a family of five, Frank says he wasn’t immediately drawn into the agricultural world after finishing school. He loved the farm life but needed to try his hand at a few different things first. Eventually though, he decided agriculture was where he wanted to be - but a bit of travel had to come first.

Two years in New Zealand followed where he studied a diploma of farm management while working on a dairy farm and another Angus seedstock business on the South Island. The knowledge he acquired from the books was important but it was the on the job training that proved crucial.

“The most valuable part for me personally was the life experience,” he said.

“I was 23 and far enough away from home that I had to create a level of independence that has helped me grow and develop as an adult after that time.”

In 2007 Frank crossed the ditch and headed back home. He’s been working in the family business ever since and is now in partnership with his brother Ed. While their father Gerald has stepped back from the business management and principal role, he’s still involved in farm development.

A few years into the move back home, the family came to a turning point in their seedstock business. Whether to continue it or not was a hot topic; it was whether or not to pour their entire focus into it.

Whether through good fortune, good planning or good luck, it’s turned out to be a wise move.

“It's not only grown as a business overall but the seedstock business within the business is a much larger part of what we do and a bigger revenue stream than what it used to be,” Frank said.

“We've had a growing number of seedstock herd and subsequently bulls to market which has been fortunate because the Angus market’s been strong and we’ve been able to capture some of that.”

Maintaining their growth and increasing their bull numbers is important for Landfall. Frank says they don’t aim to be the cheapest bull supplier or the most expensive, but they strive to have the best value, over and above the price.

“The way we measure whether we are servicing our clients is if we continue to add value to our clients, we remain relevant,” he said.

“If we’re no longer adding value then we need to ask ourselves why and how can we return that value proposition.”

Having a point of difference in the marketplace genetically is also a challenge. With most Angus breeders having access to the same genetics, Landfall has had to think outside the box.

All Landfall bulls that sell at auction now have an automatic three month insurance cover, free of charge to clients. Frank says combined with the guarantee they offer on genetics, Landfall clients are now buying bulls at very low risk.

While he’s proud of the integrity and trust the Landfall brand has long been built on, Frank said its people who’ve helped shape their success.

“Growing up in a business that’s been involved in the Angus seedstock or stud industry, we’ve had the pleasure of being exposed to good people across the world and also here locally and interstate, and that’s critically important,” he said.

“I think the people side of the business is really one of the most rewarding elements.”

And while it’s a little too early to predict where the sixth generation of Landfall will take it, Frank’s hopes for his two young sons, daughter and another on the way, is that they have the grit, determination and solid work ethic that his father passed on to him.

“It would be nice to think Landfall would carry on into the future but these kids will live different lives to what we lived. Generations change and so does the expectation,” he said.

“All I can say is I know them growing up in the farming environment is probably as good an environment you can hope your kids could grow up in.

If we can equip them with the confidence and the knowledge to be able to make good decisions along the way, whatever age they might be, then I’m happy.”


For more on Landfall Angus visit:

Website: www.landfall.com.au

Instagram: @landfallangus

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Fifth Generation Farming Family Flourishing Now and Into the Future

In a fifth generation farming family the pull to take on the business is usually pretty strong. For Frank Archer though it was more of a slow burn that’s turned into a roaring career with Landfall Angus, a family owned and operated business in the Tamar Valley, Northern Tasmania.

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Ripper Snaps

A couple of the more recent ripper snaps we’ve had the pleasure of sharing with our followers to help you get through the week! We sure do have some talented rural photographers here in Australia. In the coming weeks we’d like to showcase a few of our favourites, so stay tuned for our upcoming “rural photographers” themed blog.

The Box

Moving Forward: Glatz Black Angus to Rebuild after Bushfires

After 25 years in the Angus stud cattle industry Ben Glatz and his family are facing their most devastating challenge yet. Last month a bushfire ripped through their Avenue Range property in South Australia while they were on holidays, destroying all pasture, fencing, fodder and sheds. But the cruelest blow? The loss of 250 cows, weaner bulls and heifers and with them, 25 years of breeding.

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A Stark Contrast

This week we’d like to share some amazing captures illustrating the stark contrast that has become evident over the past 12 – 18 months. It’s amazing to see how far we have come in such a short amount of time and here’s to a better 2021!

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A Life of Colour, Creativity and the Family Piggery

  My childhood wasn’t like that of most kids’. Mum was a single parent, she raised my sister and I while working a full-time job in town. So come the weekend, us girls would head to the family piggery run by my grandparents. I’d soak up those hours, sitting on my Papa’s knee, singing You Are My Sunshine, eating Bubble O’Bills and feeding the piglets.

The Box

Good Things Come in Threes and Beyond for Lachie and Sophie Kelly

To say things are looking pretty good for Lachie and Sophie Kelly from LSK Poll Dorset & Suffolk Studs would be a bit of an understatement. The young couple bought the entire Clarendon Poll Dorset Stud in 2019, hosted their first on-property sale in 2020 and in May, 2021 they’ll bring home their best addition yet - their first baby.

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Promoting Aussie Ag & Its Primary Producers

Our goal when we started Thank A Farmer For Your Next Meal was to promote Aussie Ag and it’s primary producers. A big part of our business is our merchandise, which we utilise to start positive conversations about agriculture.

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Get the George & Co Skincare Glow

Georgina Franklin’s small-batch body scrubs, handmade with love and locally-sourced ingredients in Armidale NSW, are set to grow (and glow!) in 2021.

The Box

The Journey to Tell 10,000 Stories

Oli Le Lievre is a young man on a mission. Each night, he dives straight into his passion project; finding and broadcasting fascinating stories of people in agriculture. He’s just clocked 120 stories on his Instagram and podcast: Humans of Agriculture, and he says our industry needs to get better at telling its story… lest somebody else tells it first.

AuctionsPlus News

Welcome to our New AuctionsPlus Website

As a loyal member of our digital community, you will have noticed that the AuctionsPlus website has a new layout, look and feel.

The Box

The Great Internet Dilemma on Australian Farms

Two-thirds of Australian farms have unsatisfactory internet connections. We all know the routine, phone calls drop out right when you need them not to and forget about it if you need to access broadband quickly in the paddock. A consequence of this is that adopting new ag-technologies that require the internet is pretty much out of the question. Fortunately, an idea out of Wagga Wagga, inspired by a farmer in Dirranbandi, is set to change all that...

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‘Two Thirds Full’, and love for all things Liberty

Fliss McLean is a mum of two based in Echuca who handmakes dreamy bespoke Liberty and linen pillowcases the likes Princess Charlotte would be proud to rest her royal head on!

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Thank a Farmer's best birds eye views

Jim Honner Drone technology has been widely embraced by the adaptive Australian Agricultural Industry. The use of them allows for improved efficiency in varied aspects of the farming process. Including crop mapping, surveying, monitoring and planting, livestock management and crop spraying. A spin off of the greatly increased drone use, has been the taking of some truly epic photos!

The Box

Tools down; farming life’s on a high for McNally family

Putting down the tools and picking up the reins to Gundary near Goulburn has been more than just a tree change for Troy and Hannah McNally. A builder by trade, Troy and his young family left Sydney 10 years ago and today they’re living a life even better than what they could have imagined with their Amaroo Australian Whites.

The Box

Trefusis calls Georgina home for good

On the days she’s battling Tasmania’s horizontal sleet and hail, Georgina Wallace jokes that even she wonders what the latte set is doing and whether they might have a spot for her at the table. In reality though, there’s nowhere she could imagine herself and husband Hamish being than Trefusis, a 7000-hectare property in the Tasmanian Midlands.

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How a battle with cancer inspired a beautiful South Australian merino fashion label

I have been surrounded by agriculture my whole life, having grown up in Ardrossan with childhood visits to my grandparents' farm in Langhorne Creek, a degree at Marcus Oldham College and then in my twenties, I was lucky enough to fall in love with a farmer who later became my husband. I subsequently moved to Burra in South Australia and my husband Tom and I now run 10,000 Merinos on our property, Wandillah.

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Meet Millwoods Shoes – fashion forward designs and real life comfort rolled into one.

Born and bred in the bush, road tested on Australia’s rugged soil, Millwoods Shoes are designed for life down under – giving you the support you need for everyday living.

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Bridging the gap with creativity, homegrown knowledge and downward dogs

She’s the cheery voice on the other end of the phone for the AuctionsPlus commercial operations team by day, by afternoon she’s a yoga teacher and as the sun escapes the sky, she morphs into a graphic design student. Oh, and she’s expecting her first baby next year. Emily Armstong always knew she was destined for a future in agriculture; she just didn’t know she’d be quite so busy.

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Thank A Farmer signing off for 2020!

Jim & I would like to wrap up this week by saying thank you to all our followers for your ongoing support and for all the amazing photos that have been sent in over what has been a weird but wonderful 2020. Your contribution to the agricultural sector does not go unnoticed and we applaud your outstanding efforts. Finally, we wish you all a safe and joyful holiday period and hope that Santa brings us a better 2021!

The Box

One for the price of two; unjoined heifers bringing the big bucks

When Robert Mackenzie’s non station mated heifers brought a jaw-dropping price of $2130, a local agent commented, "for heifers to make that sort of money you would usually expect them to be tested in calf.” Because that’s usually where the money is: heifers in calf. Nonetheless, unjoined heifers are the newest business strategy for the highly successful and historic Mackas Pastoral company who have spent the last few years making their mark on Chinese supermarket shelves.

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Alpine Abode Cooma

I have always been in love with making interiors beautiful. My first mortgage at the age of 20 was a tiny flat in a terrible location but I gave that little space everything I had. I’d trawl through gumtree listings for free or cheap furniture, buy my dinnerware plate by plate every payday and had meticulously planned out the colour and pattern of every cushion I was going to buy. There was even room to squeeze in a very trendy feature wall of sponged on velvet look paint in a dark plum/purple. It looked every inch like Monica’s apartment from Friends and I loved it.

The Box

No gold medal in 2020 but enjoying stellar season is a silver lining

National rower Emma Fessey was expecting to stand on the podium with an Olympic gold in Tokyo this year… she’s been another casualty of a strange 2020. With the door temporarily closed on Olympic dreams this year, another one opened for Emma who’s been welcomed with open arms back to the AuctionsPlus commercial team.

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Thank A Farmer Favourites

This week we’ve decided to showcase some of our favourite photos. The quantity and quality of the photos we receive from all across Australia, has enabled us to put together a gallery of magnificent photos. It has been our pleasure over the past 5 years to showcase the pride producers have in the food and fibre they produce to a wide audience of both consumers and producers.