Players in the global agricultural equipment market are all expanding their global reach through various strategies. Here are their latest plays. Through partnerships, collaborations, research and innovations, the big players are seeking to strengthen their position in the lucrative global market.
In January 2022, John Deere revealed a fully autonomous 8R tractor. The new tractor features a TruSet-enabled chisel plow, GPS guidance system, and new advanced technologies including six pairs of stereo cameras enabling 360-degree obstacle detection and calculation of distance, and a deep neural network that classifies each pixel of each image in 100 milliseconds.
In December 2021, New Holland Agriculture designed a Straddle Tractor to meet the demanding requirements of the narrow vineyards typical of the premium wine growing regions such as Champagne, Médoc, and Burgundy.
In November 2021, John Deere developed new material collection systems and mechanical grappleS for compact utility tractors. The New Frontier MG20F Mechanical Grapple offers a quick-attach solution for fast installation and features a 1,200-pound (544 kg) lift capacity